30-person production · 10 assets · 1 shoot day · Los Angeles
PRODUCING THE CAMPAIGN
I produced this social campaign for Smirnoff x Brittany Broski in partnership with Born Social, leading the Los Angeles shoot from early pre-production through production. Working closely with Born’s creative and account teams, I helped translate the client’s creative ambitions into a plan that was achievable within the schedule, budget and realities of the location - building the crew, sourcing vendors and talent support, securing the location and permits, and coordinating art, wardrobe and logistics across agency, client and talent teams.
The shoot brought together roughly 30 people on set and was designed to capture 10 social assets in a single day, split between 5 polished, higher-production concepts and 5 lo-fi/social-first executions. On set, I oversaw the schedule, department coordination, client communication and talent logistics, while working closely with the director and creative team to keep an ambitious day moving without losing the flexibility and spontaneity that made the concepts work.
The result was a fast-moving, personality-led campaign built around Brittany’s comedy and Smirnoff’s social voice - balancing polished branded content with intentionally native-feeling social creative across a wide range of setups and formats.