Diageo x FIFA World Cup 2026 - MetLife Stadium / New York New Jersey Stadium
Produced a fast-turn branded content shoot for Diageo and Born Social featuring Rick Pineda, VP Global Sports at Diageo, filmed on location at MetLife Stadium ahead of the FIFA World Cup 2026 Final.
I led the New York production end-to-end, including crew sourcing, budgeting, pre-production, client communication, stadium logistics, shoot planning, on-set producing, and post-production management. The creative followed a mobile walk-and-talk format across multiple stadium environments, with a lean crew and a highly flexible production approach due to active construction and access limitations.
Post-production included a 16:9 hero film, 9:16 teaser, and 9:16 social adaptation, with additional coordination around FIFA compliance, third-party branding, archival footage, VO changes, color, and final client amends.